Challenges Facing the Green Impact Zone®
The Green Impact Zone faces a number of challenges that must be addressed if the initiative is to be successful. Following is an initial list of those challenges:
Doing things in a new way with old programs and old rules – it is an axiom of the Green Impact Zone initiative that things have to be done differently if we are going to get different, and better, results. This is very difficult because a significant portion of federal stimulus funding is operated through old programs with old rules. The game plan must address how old programs and rules can be changed to address the needs of the zone or how new programs and funds can be substituted when the old ones cannot be changed.
Planning around different funding sources with different timing – it is difficult to develop and implement a coherent, integrated strategy when fund sources and program rules come from so many different sources. In addition, the timing of the funds will be drawn out over an extended period of time. The game plan will have to take this into account and be constructed in such a way as not to be dependent on any one grant or program.
Keeping enthusiasm and engagement up while controlling expectations – it is important that residents and stakeholders stay engaged, enthusiastic and committed to the Green Impact Zone. Yet everyone must realize that because of the challenges and the fact that this is ultimately a long-term project that it will take as much patience as action. The outreach program will be a key to addressing this challenge.
Managing the enormous number of ideas and potential partners – the Green Impact Zone has caught everyone's imagination and the program is being inundated with offers and inquiries. We must focus activities and stick to our one-year game plan.
